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Hi, I'm Kris

Years of experience honed my strategic and collaborative skills, leading me to excel as a UX/UI designer for the past 8+ years. Throughout, a user-centric approach has been the constant thread guiding my solutions across various touchpoints: web, email, retail merchandising, print, packaging, and direct mail.

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Work Experience

  • Senior UX/UI Designer

    VML (formerly Wunderman Thompson)

    Designed and improved websites for several healthcare brands, leading to increased user engagement and better user experiences. Also won two 'Best Design' awards at the eHealthcare Leadership Awards. Additionally, revamped Schellman's corporate website for better user experience and branding.

  • Principal Designer

    Rewards Network

    Developed brand strategies for dining loyalty programs, created B2B and B2C email campaigns, improved email templates, streamlined partner launches, and conducted market research for design solutions.

  • Digital Designer

    Studio North

    Expanded expertise in digital and healthcare industries, led print collateral design, collaborated on website redesign, created a mobile app ROI calculator, recommended WordPress themes, and managed email campaigns for top clients.

  • Creative Director

    Epsilon

    Restructured Epsilon's coporate website, led a team for Fortune 500 clients, managed AT&T U-verse email program with 200% growth, directed over 10 email marketing campaigns, improved American Home Shield's email plan by 50%, and developed data-driven email campaigns for Toyota/Scion.

Strengths

  • User-Centered Design

  • Technical Proficiency

  • Visual Design Skills

  • Interaction Design

  • Problem-Solving Skills

  • Collaboration & Communication

  • Web Accessibility

  • Strategic

Tools

  • Figma

  • Adobe XD

  • Adobe Photoshop

  • Adobe Illustrator

  • Microsoft Office

  • Miro

  • Sketch

  • Zeplin

Industry & Client Experiences

Automotive

Ford/Lincoln Motor Company, Toyota/Scion, Shell Gasoline

CPG

Alberto Culver, Black & Decker, Coca-Cola Company, ConAgra, Dean Milk, General Mills, Kraft, Miller Beer, Nestlé, Storck

Finance & Insurance

Allstate, Bank of America, Chase, Citibank, Diners Club, Discover Card, Kemper Financial, Nationwide Back, VISA

Healthcare

Caremark, CenterWell Senior Primary Care, CDW, Conviva Care Centers, Fresenius Kidney Care, Humana, Prilosec OTC, St. Jude, Walgreens Pharmacy

Retail

Ace Hardware, Best Buy, Big Lots, DOllar General, Family Dollar, Garrett Popcorn, McDonald's, Meatheads Restaurant, Meijer, Payless ShoeSource, Red Lobster, Wendy's, USPS

Technology

Alltel, AT&T Wireless, CDW IT, Cricket, Moore Advanced, Motorola, Samsung, Schellman, Sirva Logistics, Verizon Wireless, Zenith Data Systems

Travel & Hospitality

Alaskan MileagePlan, American AAdvantage, Caesars Rewards, Delta SkyMiles, Free Spirit, IHG Rewards, Illinois Board of Tourism, Hilton Honors, JetBlue TrueBlue, Orbitz, Southest Rapid Rewards, United MileagePlus